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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua.

Eloqua

Eloqua Marketing Automation Services Enterprise Management Marketing Automation

Low Cost Systems for Demand Generation

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. It shouldn't be hard to figure out which one suits you better.

Demand Generation

Demand Generation Cost Marketing Management Demand

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How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Low Cost Systems for Demand Generation

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