Evaluating Your Account-Based Landscape: How to Identify Your Total Addressable Market & Ideal Customer Profile
Terminus
JUNE 10, 2019
Your TAM might encompass every law firm that could benefit from the use of your software, however, your ICP will probably look quite different. And if you define your ICP and find that you do actually have the budget and bandwidth to target the entire list of accounts, you were probably too restrictive in defining it!
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