Evaluating Your Account-Based Landscape: How to Identify Your Total Addressable Market & Ideal Customer Profile
Terminus
JUNE 10, 2019
You do this by defining your total addressable market (TAM) and ideal customer profile (ICP). What Does Ideal Customer Profile (ICP) Mean? And if you define your ICP and find that you do actually have the budget and bandwidth to target the entire list of accounts, you were probably too restrictive in defining it!
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