Avoid the Carnival Barker Approach to Publicity
Marketing Craftmanship
MARCH 16, 2012
Many RIAs fail to understand that the ROI of publicity is based, in large measure, on the depth and reliability of their firm’s CRM system. If you use Twitter to promote the article’s link, extract a provocative observation or quote from your piece, rather than tweeting: “Read my article that was published in Widget Manufacturing News.”
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