Crimson Marketing

article thumbnail

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. .

article thumbnail

Infographic: What Does Social Selling Look Like in 2015?

Crimson Marketing

“Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. 45% of #B2B marketers prefer mktg on #LinkedIn, while 20% choose #Twitter Click To Tweet. 45% of #B2B marketers prefer mktg on #LinkedIn, while 20% choose #Twitter Click To Tweet. Source: SalesforLife.