Industrial Marketing Today

OCTOBER 14, 2011

and their success stories of inbound marketing with content. However, overall adoption rate of Inbound Marketing and Marketing Automation (MA) is still low among smaller manufacturers and industrial companies. Inbound Marketing articles that I’ve published here may help to clear up some of those issues.

Inbound Marketing 60

Inbound Marketing Top of Funnel Marketing Automation Services Allocation 60

Industrial Marketing Today

APRIL 3, 2011

Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. It makes perfect sense then to put a good deal of effort into nurturing new leads and building strong relationships in order to convert them into loyal customers.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

DECEMBER 17, 2010

A New Year and a new website mean new leads and sales opportunities. A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. Job 1 for industrial websites is generating high-quality leads and driving sales. See Marketing Automation vs. Inbound Marketing.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60