Customer Experience Matrix

MARCH 6, 2016

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Of these, I found WickedReports the most interesting: they use customer tracking to do multi-channel lead attribution and customer value analysis.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

DECEMBER 4, 2012

I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

MARCH 25, 2012

Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Integration is on the way with other marketing automation and CRM systems. In other words, Kwanzoo is more a bridge between different marketing channels than an integrated marketing system.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. And for the invitation process, we really do recommend going with a multi-channel approach. Transcription.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48