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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  These technologies included a marketing automation platform and a CRM system.     During my time with them, it soon became apparent that their CRM system was not faring much better either.    With marketing automation and CRM, it’s not any different.  Markets by the Numbers.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before.

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article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. This remains a critical role, however the gap between sales and marketing is disappearing and marketing is playing a larger role in the sales process than ever before.