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A marketer’s 2022 guide to Marketo: What it does today

Martech

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Real-time data capture and bi-directional data integration sync with CRM. Lead management. Collaboration.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Click here to download! Acquia Campaign Studio.