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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. Done correctly, integration of LinkedIn with Dynamics CRM could provide a major boost to that product’s utility while creating a new barrier to competition.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription. We do have a partnering arrangement with Jigsaw, which may lead people to think that we are primarily for prospecting but that is not true.

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4 Steps to Tracking the Results of Appointment Setting

Belkins

It’s like putting a jigsaw puzzle together: You need all the pieces to make sense of the image. Next, you should distribute it among your marketing and sales departments since they can’t plan their moves without knowing the main goals. Are you planning any investments? Yep, this looks like a lot of information! In fact, you do.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. The only direct action available in an activity node is to send an email; all other options involve updates to the CRM system such as adding a lead, changing data, or assigning an activity.

Loopfuse 120
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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

I think it doesn’t change the role of CRM, doesn’t change the role of some of the sales engagement tools like the Outreach and SalesLofts of the world. I need those for the accounts I want to sell to, for the accounts that are in my ICP. So I think it’s definitely helping. Jon: Yeah.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.