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B2B Lead Management Market Heats Up

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The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. They actually have their sales and marketing orgs aligned and working together.