Why It’s Time to Start Leveraging Database Marketing for PPC
Directive Agency
FEBRUARY 22, 2019
In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Let’s use an example of a B2B SaaS solution: CRM Software.
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