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Marketing automation is not marketing strategy

Biznology

(Photo credit: Wikipedia). Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions' This worries me.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.