7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
LeadSloth
MAY 25, 2010
A Marketing Automation system either needs to have great connection to the CRM system, or it should all be integrated. Even industry leaders like Eloqua and Unica are relatively small compared with vendors in more established software categories. The Market Needs Consolidation. Most Marketing Automation companies are relatively small.
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