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Problems with "Naked" CRM Systems

WebMarketCentral

AUGUST 24, 2006

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Marketing develops collateral materials to help sales; sales reps feel they don't have the right materials. Sales people quickly drop leads that aren't hot; marketing loses track of these leads and can't adequately nurture them. -

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Awards Are Nice, but Relationships Rule

WebMarketCentral

JUNE 28, 2006

But the most amazing person I've gotten to know professionally this year is Kirsten Chapman, head of technology marketing agency KC Associates. She's justifiably proud of the group of talented, experienced marketing professionals that she's assembled.

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