Remove prospect

Tomorrow People

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. There are six main stages in a typical buyer’s journey: Awareness: The prospect becomes aware of your brand. What is a go-to-market (GTM) strategy?

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. There are six main stages in a typical buyer’s journey: Awareness: The prospect becomes aware of your brand. What is a go-to-market (GTM) strategy?