How to craft successful go-to-market (GTM) strategies for startups
Tomorrow People
SEPTEMBER 27, 2022
A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. There are six main stages in a typical buyer’s journey: Awareness: The prospect becomes aware of your brand. What is a go-to-market (GTM) strategy?
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