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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

1) Customer Relationship Management (CRM). A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. Example: Salesforce.