Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. This is major progress, and a capability that I haven’t yet seen from other demand generation or CRM vendors. This prevents them from intercepting links meant for someone else.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Kapost

OCTOBER 31, 2016

1) Customer Relationship Management (CRM). A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48