Buzz Marketing for Technology

JULY 7, 2008

Therefore, the business goal is to mix shift the segments! I think the goal is to grow the entire pyramid and optimize the experience for each segment. You can follow any responses to this entry through the RSS 2.0 There is a temptation to look at this and say, hey, it’s a pyramid. I think this is the wrong goal.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Buzz Marketing for Technology

JUNE 27, 2008

Burst : Use better ways to communicate when available including blogs, wikis, IM, chat rooms, SMS, and RSS. It seems this may only be available to the small segment of knowledge workers, like ourselves, who can use the tools of the trade adeptly. Independent CRM Consultant. Interim CRM Manager. Graham Hill.

Wiki 100

Wiki Enterprise Management Work Management Web 2.0 100

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167