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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

Obviously advertising, we can talk more about advertising as part of it, but it also has to do with your word of mouth strategy, your customer advocacy strategy. I think it doesn’t change the role of CRM, doesn’t change the role of some of the sales engagement tools like the Outreach and SalesLofts of the world.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.