NuSpark Consulting

OCTOBER 21, 2012

Online display can now be a demand generation tactic, along with content syndication and paid search in its ability to drive low-cost qualified leads that meet B2B advertisers’ target demographics. . The LinkedIn ad platform has been offering company targeting for awhile. That’s a unique lead nurturing tactic!

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. How to Gain Buy-In for Content Marketing. So do the 91% of B2B marketers who are using content marketing today.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62