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Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark Consulting

Facebook does allow you to do a little of B2B advertising. Facebook doesn’t ask for job titles in their profile management, so it’s not easy to target specific job functions. Demandbase just recently unveiled their new company targeting platform. Madison Log ic offers a similar service, called Data Match Lead Retargeting.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Take Demandbase for example. What problem does your Facebook ad solve? Live@Cisco Facebook videos. They even have an innovative portal for marketing the company’s best asset, its employees. How to Gain Buy-In for Content Marketing. So do the 91% of B2B marketers who are using content marketing today.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.