Content + Intent Data: Creating Value-Based Buyer Journeys
Content4Demand
OCTOBER 6, 2021
To answer this question, we first need to take a step back and take stock of B2B buying in the wake of COVID-19 and the accelerated pace of digital transformation across every industry. How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)? What have they done?
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