Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Leads don’t just magically appear in a company’s CRM (though, that would be nice!).

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Engagio

JANUARY 14, 2021

This information provides insight into who the best accounts are, the most effective way to reach them, and when.). Paired with predictive analytics, FIRE gives us the ability to locate qualified accounts showing behaviors that predict buying activity. You’ll want to take into account things like: Past opportunities from your CRM.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Vidyard

DECEMBER 10, 2019

Met the Godfather of demand gen? Best Video Marketing-Based Demand Campaign: True Influence. Demand gen company True Influence is prepared to make an offer buyers can’t refuse: Leads. The agency Storyboard Media helped them refine the concept and write scripts that are so informative, you forget that it’s marketing.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Hubspot

NOVEMBER 30, 2015

Recently, I’ve come across a question with increasing frequency, that may not be as significant, but is probably even more important if you’re looking to embark upon a journey of accelerated sales growth. The Purpose of CRM. Providing management insight into the status and progress of the overall sales effort.

Inbound Marketing 28

Inbound Marketing CRM Sales Qualified Leads Work Management 28

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. As a result, we generated six sales-qualified opportunities and closed two sales.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58