Biznology

AUGUST 26, 2013

Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Fulfillment systems. Survey questions (e.g., from market research). Billing systems.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

LeanData

MARCH 25, 2014

Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40