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Building Your B2B Marketing Database

Biznology

Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Survey questions (e.g., from market research). Customer service history.

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What Do You Need for Successful Nurturing?

ANNUITAS

Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. This of course meant that the 4,000 leads the organization thought they were generating were actually much less. Define Your Lead Qualification Process.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.