B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs
markempa
MARCH 30, 2007
The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations. You will most certainly need their expertise in massaging and de-duping the data.
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