Onalytica B2B

JANUARY 8, 2019

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

OCTOBER 14, 2010

Adding a campaign-specific unsubscribe link to outbound emails can help avoid eliminating names from the opt-in pool together. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Use multiple excerpts from your new white paper as blog posts (or tweets).

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. A good database marketing strategy and solid CRM implementation is critical. Think back on that experience. Now imagine after having done so, the vendor tries to call you. You go through a series of decisions, which we call “ micro-yeses.”.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Good stuff. link] Russ Henneberry Wow. Good stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Webinars Events. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Grou p. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Group. Defining Mobile Opportunities and Strategies. Webinars, Content & Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The Point

FEBRUARY 18, 2014

At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize when they have that problem. At its essence, marketing commodity products is simply about being in the right place at the right time.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100