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How to use LinkedIn as a Marketing Platform for Lead Generation

Valasys

Based on their audience groups marketers can select the channels and tools that they must use for lead generation. Marketers should always personalize their approaches and must take care of how the personal data of buyers is stored and processed. Step 3: Opt for Multichannel Campaigns and A/B Test Them. Website forms.

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How to Reduce Unsubscribes Using Subscription Management

The Point

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely.

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HubSpot Custom Properties Every HubSpot User Should Track in Their CRM

SmartBug Media

HubSpot’s custom properties feature allows users to define custom properties or “fields” outside of HubSpot’s default contact properties within their customer relationship management (CRM) platform. Custom properties can be created on contact, company, or deal records and are available across the Sales, Marketing, and Service Hubs.

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