The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Only B2B

AUGUST 21, 2023

Automated B2B list building presents a range of benefits that go beyond efficiency. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. Lead generation software and platforms help in organizing and managing the collected data.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? In addition: 1.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.

Social Media 62

Social Media CRM Media Work Management 62

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Posted by: Steve Gershik | March 26, 2008 at 10:20 PM What a timely discussion.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40