The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? In addition: 1.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

The Point

OCTOBER 26, 2010

Email is now a means to a conversation, not merely a one-off broadcast, and marketing automation solutions enable sophisticated, automated, triggered, multi-step, “drip” marketing campaigns that respond to changing demographic and behavioral criteria.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Including the recipient’s company name in subject lines increases response.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

MARCH 18, 2014

In my day-to-day work, I run into many clients whose salespeople purchase email lists en masse from the likes of Data.com and upload them into their CRM system. However, as I wrote in a recent post , inbound marketing isn’t always an option. It just needs to be used intelligently, sparingly, and strategically.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. Do sales leads routinely enter the funnel only to die a lonely death in the CRM database?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

markempa

SEPTEMBER 9, 2013

A good database marketing strategy and solid CRM implementation is critical. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Lead Generation BANT lead generation Lead Management Lead Nurturing Lead Scoring Sales and Marketing Alignment'

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

The Point

FEBRUARY 4, 2011

Regardless of how good your inside sales team is, putting in place automated lead response via marketing automation ensures that every inbound lead receives a prompt, systematic, personalized response, and that none fall through the cracks. Increased sales productivity due to better identification of sales-ready leads.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.

Social Media 62

Social Media CRM Media Work Management 62

Online Marketing Institute

JULY 31, 2009

Synchronizing prospect and opportunity databases is key. The data has to flow back and forth and not dirty up the pipeline with raw leads. Only the most relevant contacts (depending on who you sell or market to) from the company location where the search originated get passed along with duplicates automatically removed.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Online Marketing Institute

JULY 31, 2009

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40