CRM Database Marketing Demand Generation Agencies Examples 
The Point
MARCH 18, 2014
In my day-to-day work, I run into many clients whose salespeople purchase email lists en masse from the likes of Data.com and upload them into their CRM system. But let’s say your sales team wants to go after 200 “target accounts” within the financial services industry. In fact, I’d recommend it. Those days are long gone.
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.
The Point
SEPTEMBER 6, 2011
To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. All-hands discovery session yields important insights, priorities.
The Point
MAY 6, 2010
Using even the most conservative assumptions, we were able to project a return – in the form of increased revenue – that far outweighed the price of the software under consideration, even allowing for related services and staff time. Do sales leads routinely enter the funnel only to die a lonely death in the CRM database?
The Point
APRIL 30, 2012
This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email.
Customer Experience Matrix
JULY 28, 2009
Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.
Expert insights. Personalized for you.
100 
Let's personalize your content