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Why User Engagement is The New SEO

Oktopost

Dwell Time. The amount of time a user spends on a website before navigating back to the search results page is their dwell time. The more users can engage with a site’s content, the longer their dwell time will be. It can be made interactive, and it can fit into the knowledge base of content that you use as lead magnets.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

And while I dont like to dwell on labels (the debate over the word "library" comes to mind), the reality is that part of the success in selling the information literacy concept within a corporate environment is the branding. · Construction and leveraging of personal and corporate knowledge bases. ·