Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. Every time there’s a new technology, you go through a phase of reality check and optimism. But in a world now where you have a lot of open source models, the cost of actually accessing the software is reasonable.

Marketing AI 85

Marketing AI CPO Verticals Terms and Conditions 85

Metadata

OCTOBER 6, 2021

Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. Measurement platforms and tools continuing to enhance cross-device and platform measurement for optimal media allocation.

Trends 53

Trends Video Marketing CPO Allocation 53

Lenny's Newsletter

AUGUST 8, 2023

When in doubt, optimize for interestingness.” ” — David Hsu , founder and CEO The founders of Linear felt deeply disappointed every time their companies defaulted to Jira: “ Linear emerged out of the pain we all felt with issue tracking project management , when it comes to building software.

Startups 52

Startups Work Management CPO Enterprise Management 52

ClickZ

OCTOBER 27, 2020

Marketing automation involves using software and tools to build automated marketing processes that can handle high volume or complex projects. We can let the machines run, aim for efficiency, test everything, and optimize, but we still need to inject new messaging, new creative, and different calls to action into our campaigns.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Webbiquity

JUNE 6, 2011

His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. Mike is the CMO at HubSpot in Boston, a marketing software company. Mike Volpe – @mvolpe.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100