Metadata

SEPTEMBER 28, 2023

Note: I sprinkled in some Google Search ads, too.) Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. It’s time to ditch your differences and collectively agree on shared metrics that prove your campaigns are bringing in high-intent leads who are easy to convert into pipeline (and eventually revenue). Schedule a demo today.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Lenny's Newsletter

AUGUST 8, 2023

Ponder and probe: Pick a space you’re interested in, then whiteboard and tinker while talking to dozens of potential customers—looking intently for pain and pull. I remember Flurry, Google Analytics, Adobe, Kissmetrics, and others. Art by Natalie Harney. We tried out tons of products on the market.

Startups 52

Startups Work Management CPO Enterprise Management 52