CPO Generation Lead Generation Paid Social Agency 
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SEPTEMBER 28, 2023
I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.
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NOVEMBER 7, 2023
We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. CPO N/A $21,378.29
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OCTOBER 6, 2021
And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. platform ran in 2020 to find paid social media benchmarks.
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OCTOBER 6, 2021
And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. platform ran in 2020 to find paid social media benchmarks.
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JANUARY 8, 2024
Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.
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