Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Metadata
JANUARY 8, 2024
For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs). According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice.
52 
Let's personalize your content