Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
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JANUARY 8, 2024
Output metrics: Metrics that measure the amount of something such as website traffic, webinar attendees, and the number of leads generated from a campaign. According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. What’s the problem with these metrics?
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