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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

Output metrics: Metrics that measure the amount of something such as website traffic, webinar attendees, and the number of leads generated from a campaign. According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. What’s the problem with these metrics?

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How to Create Content Intelligence That Drives Engagement & ROI

PathFactory

Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. Forrester reported that the number of total interactions during the purchase process rose from 17 in 2019 to 27 in 2021. We need more data.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Check out @TomPick’s blog at Webbiquity on what he learned from Mike’s HubSpot Webinar. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. According to Tom Grant , Ph.D,

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