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NOVEMBER 7, 2023

Advertisers pivoted from contact-collection mode (lead generation) to pure brand awareness plays. We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

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OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. 100k, I can likely afford to spend more per lead. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. 100k, I can likely afford to spend more per lead. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52