Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). The future of performance marketing.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Choozle

FEBRUARY 16, 2021

Digital advertising strategies can vary greatly depending on the vertical and target audience. For B2B marketers looking to reach decision-makers at companies, this year has offered up some changes to targeting strategies and best practices. LS: I did notice a few differences this year as it relates to my ad campaigns.

Paid Content 52

Paid Content Advertising Agencies Tactics Advertisements 52

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing.

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131