Remove CPM Remove Google Remove Lock-In Remove Paid Social Agency
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Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Note: I sprinkled in some Google Search ads, too.) I hired an agency. Either way, I was ready to launch paid social into the sun—until I met my now-teammate Joe Hill. My next move?

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20 Benefits of Advertising via Online Channels

Single Grain

If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways. This could be through commentary on social media or review sites, leaving your brand’s reputation in the hands of others. That’s right.