How to Get the Most Value out of Your Programmatic Ads
Aberdeen
NOVEMBER 5, 2019
However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. Examples include AppNexus, BrightRoll, DoubleClick, etc. Is best-in-class intent data available? How is the ad invoiced (dynamic CPM is far better than fixed CPM)?
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