Albacross

APRIL 24, 2019

Here are some lead generation tools that can help increase your productivity: AeroLeads. With these tools, you can generate more qualified leads and increase your sales. Click-Through Rate (CTR). CTR tells you how compelling your Call to Action is. Wherever you have a CTA button present, you should be measuring its CTR.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Brandpoint

JUNE 24, 2021

Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. A CMP is a centralized Software as a Service (SaaS) tool to streamline content marketing efforts by providing one space to create, review and publish content. CPM: Cost-per-Thousand (impressions).

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Vidyard

MAY 13, 2020

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views). Writing tool Grammarly makes inspiring YouTube TrueView ads.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views). That means you can’t score leads or track individual viewer behavior.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65