CPM, Cross-Selling, Emarketing and Forrester

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). In the U.S.,

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How B2B Brands can benefit from Programmatic Marketing

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

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What every marketer needs to know about programmatic advertising

How B2B Brands can benefit from Programmatic Marketing

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