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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . In 2018, email marketing’s average Cost Per Lead (CPL) was $53. Digital marketing is more affordable than traditional marketing.

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Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

CPL (Cost Per Lead) – The amount of money required to get a new lead through a marketing campaign. It is also an entire ecosystem with tools such as YouTube, Google Analytics, Google Docs, Google Maps, Google calendar, and so on. SMB (Small to Medium Business) – A company that usually has from 5 to 500 employees.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

24) Cost-per-Lead (CPL). Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. 81) Small-to-Medium Business (SMB). Facebook, Twitter, YouTube, LinkedIn and Google+ are examples of social media networks that one can join for personal or business use. 98) YouTube.