Remove CPL Remove ROI Remove Salesforce.com Remove Wikipedia
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. CPL: Cost-per-Lead. ROI: Return On Investment. The formula for ROI is: (Gain from Investment minus Cost of Investment), all divided by (Cost of Investment).