Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. We’re conflicted about the whole ROI debate.

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ROI Paid Content Social Marketing Webcast 50

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. ROI: Return On Investment. The formula for ROI is: (Gain from Investment minus Cost of Investment), all divided by (Cost of Investment). 60 Common Marketing Acronyms.

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Paid Content Work Management CMS Development Sales Management 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. Search Engine Marketing ROI. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. The Social Media ROI Debate , August 23, 2010. Here are some highlights from this excellent report: 1.

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B2B Marketing Paid Search Agency Work Management Advertising Agencies 40