PPC Isn’t Screwed — You Aren’t Doing It Right
Convert
NOVEMBER 8, 2022
For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Instead, you can turn to blended ROAS for a more general, trustworthy view of your marketing performance.
Let's personalize your content