Event Marketing Leads Plummet Due To Coronavirus Cancelations
Smashmouth Marketing
MARCH 14, 2020
Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. That’s one way to use the available marketing budget: Source Ideal Customer Profile Leads (ICPs) to drive your most desirable persona to your events. The typical client was a B2B tech company.
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