Remove CPL Remove Google Remove Lead Capture Remove SERP
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry.

article thumbnail

Content Syndication: Repurpose Content on Relevant Sites

ClearVoice

Google may not directly penalize websites for duplicate content, but posting two pages with the exact same content on both won’t necessarily boost your SERPs or SEO results either. Consider asking the syndicator to use a noindex tag that’ll tell Google and other search engines not to index that page. They can drive up your CPL.